Use An Article Directory To Maximize Exposure
Most people who build a website eventually figure out that the only way to make anything, no matter how cool your site is, no matter how great the content is – is that traffic is king. Without people seeing what you have to offer, there is no point in offering it. Think about it this way - if you have invented something that is truely great and know it will be a big hit. If you advertise in the desert, it does not matter because no one sees it. If you advertise in a busy city – everyone sees it. the key difference is the level of traffic. Article directories are like a gateway to the city from the desert.
Submitting to article directories is very easy, but first you need to do keyword research. While this may seem slow and boring (or even a pain), it really has to be done to get decent results from your work. The link back to your site uses the keywords, and they are also used in context within the article. The search engines use the keywords that link to your site as part of the analysis for the ranking formula. Research is needed to define what are useless (hardly used) keywords and super competitive keywords that are a waste of time because they will be too hard to rank with initially. So when you submit your articles to an article directory, you want the keywords to have decent search volume, but not massive so you can get the most bang for your time.
Article directories will then take your content and display it in their directory of thousands of other articles. Users looking for great content for their site will come to article directories to grab it. Additionally, people subscribe to the RSS feeds from article directories that have them to get fresh content via RSS when it is published. Sometimes an article directory is also considered an authority by Google and others, thereby getting a link coming from that site garners more weight than from other links that do not have this authority.
Tags: article directory, article marketing, articles, content, free articles, free content, journal articles, publish articles